The Oklahoma Sooners Softball team is making waves with their undefeated streak in the college league. To celebrate their success, the team has extended its partnership with Sonic Drive-In, a popular fast-food chain. However, the news doesn’t mention Sonic, but rather, the team is set to unveil a new logo at Love’s Field, courtesy of a partnership with Love’s Travel Stops ¹.
The Sooners, currently ranked No. 2, boast an impressive 10-0 record, with their sights set on continuing their winning streak. As they prepare to host a four-game tournament, the team is eager to showcase their skills on their home turf ².
Love’s Field, the Sooners’ home stadium, is set to undergo a transformation with the addition of the Love’s Travel Stops logo. This partnership is a testament to the team’s commitment to excellence and their dedication to building strong relationships with local businesses.
The unveiling of the new logo is scheduled to take place on Friday, during the team’s game against Miami (OH). Fans are eagerly anticipating the event, which promises to be an exciting celebration of the team’s achievements ³.
As the Sooners continue to dominate the college league, their partnership with Love’s Travel Stops is a shining example of the team’s ability to build strong relationships with local businesses. With their undefeated streak and new logo unveiling, the Oklahoma Sooners Softball team is undoubtedly one to watch.
Sonic has been the official quick service restaurant sponsor of Sooner athletics since the Summer 2024 and also serves as the official T-shirt toss sponsor for multiple Oklahoma sports, including baseball, football, men’s and women’s basketball, men’s and women’s gymnastics, soccer, volleyball and wrestling.
“As women’s sports continue to rise in visibility and impact, we’re excited to work closely with OU Athletics to identify emerging sponsorship opportunities that drive incremental revenue for Oklahoma Athletics and increase brand visibility for our partners,” added Kelly Collyar, the vice president and general manager of Sooner Sports Properties.
opportunities with the Sooners softball players. No specific deals have yet been shared.
“It’s important to SONIC to be a good neighbor in our community and be involved in education and athletics across the state. We are incredibly proud to support Oklahoma Softball and continue to strengthen our relationship with the University of Oklahoma,” Sonic integrated marketing communications manager Leah Fogel said in a statement. “Oklahoma’s softball team exemplifies a lot of the characteristics that we try to bring to our SONIC culture every day, and this partnership gives us a unique opportunity to celebrate the success of one of the most dominant teams in college softball. We’re excited to see our logo on the field where so much excellence takes place.”
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